"PureSystems represents IBM’s first major step in defining a new era of computing. The result of a $2billion effort involving thousands of IBMers, PureSystems is the first system to integrate server,storage, networking, and platform middleware resources into a secure and simple-to-manageenvironment. This new class of systems features built-in expertise, essentially the aggregation,delivery, and automation of decades of IBM’s client engagements, established best practices,innovative thinking, and industry leadership. Expert integrated systems combine the flexibility of a general purpose system, the elasticity of cloudand the simplicity of an appliance tuned to the workload – fundamentally changing the experience andeconomics of IT."
Source: http://www-03.ibm.com/press/us/en/presskit/37378.wss
More(video): http://www.youtube.com/watch?v=C2_oiXggw4Q
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